Snapchat is currently permitting content embedding on websites.

Snapchat has historically depended on users accessing and ingesting content through its proprietary application. Presently, however, the social media platform permits websites to incorporate publicly accessible material, such as Lenses, Spotlight videos, Public Stories, and Public Profiles.

In order to embed a Story, video, or lens, users may access the relevant content via the provided link in a desktop browser. They can copy the code and publish it to their website by clicking the embed icon on the share sheet.

In July 2022, Snap enhanced the usability of its website by incorporating fundamental functionalities such as message and Snap transmission. Initially, Snapchat for the web was exclusively accessible to Snapchat+ members residing in the following countries: the United States, the United Kingdom, Canada, Australia, and New Zealand. It was made accessible to all consumers by the company in September 2022.

Web embeds have long been available on Instagram and TikTok, competing with Snapchat, enabling news sites and blogs to incorporate content from those platforms. Snap anticipates that this action will increase website and app traffic.

Alex Heath of The Verge reports that last week, Snap CEO Evan Spiegel disclosed in an internal memo to staff that the social network aims to amass more than 475 million daily users by 2024. Snap intends to amass 14 million Snapchat+ subscribers and $500 million in non-advertised revenue, according to the report. Snap announced that Snapchat+ surpassed 5 million subscribers last month.

According to The Verge’s report, the organization has established an annual target of augmenting ad-based revenue by 20%.